Thank you for taking the time to participate. We are interested in gathering your opinion on a few issues related to video games. Depending on your answers, this should take less than 10 of your time.
Your responses will be confidential. Answers will be aggregated with responses from others and reported in total.
Thank you in advance for your participation!
1. Which, if any, of the following best describes the type of work that you or anyone in your household does?
Market research, Advertising, Marketing or PR
Video Games
Neither of these
2. Which category best describes your age?
Less than 13 years-old
13-17 years
18-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65 years and over
3. Have you heard of or played any of The Sims 2 games?
Have not heard of
Heard of, but never played
Heard of and played
4. Have you heard of or played any of MySims games?
Have not heard of
Heard of, but never played
Heard of and played
You mentioned earlier that you have heard of the game MySims. The next few questions will be about a MySims game for the PC. Below is a description of MySims for the PC. After reading the description, you will be asked about your thoughts on this game.
"Explore a whole new world with MySims™ for the PC—it’s a world you can transform and share with your friends! With a little creativity and some help from the locals, you can make this place thrive. Discover what the residents want and need so that you can help them enjoy life in their town. Design a hot tub or a jukebox from scratch, build homes and businesses from the roof to the front door. Each of your creations is unique. In MySims for the PC, you can now chat and play games with your friends online as well as share your creations with them through email and IM. New residents, buildings and areas are unlockable as an added bonus! And Finally, Power Users can take advantage of the graphic power of the PC by running the game in beautiful high-resolutions all the way up to 1600x1200!"
5. Based on this description, please tell us how much you agree or disagree with each of the following. (You were required to select options regarding each of the topics)
Completely disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Completely agree
I plan to get this game when it comes out
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I want to learn more about the game
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This game is for people like me
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This game sounds fun
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* Options are in no particular order, they do not represent the actual options which were selected. They have only been used for graphical purposes.
6. Below are some features that will be available in the game. How interested are you in these features? (You were required to select options regarding each of the topics)
Completely disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Completely agree
Interacting with your MySims friends
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Meeting new MySims
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Unlock new areas
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Playing hide and seek in the game with friends
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Customization of your character
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Building objects
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Sending objects (e.g. furniture) you’ve created to friends
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In-game chat with friends
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* Options are in no particular order, they do not represent the actual options which were selected. They have only been used for graphical purposes.
7. If you had to pick one, which feature are most interested in?
Customization of your character
Interacting with your MySims friends
Unlock new areas
In-game chat with friends
Sending objects (e.g. furniture) you’ve created to friends
Playing hide and seek in the game with friends
Building objects (furniture, buildings, etc.)
Meeting new MySims
8. Which, if any, of the following video games do you own and have played in the past 3 months? Please select all that apply.
The Sims 2 (any)
MySims (any)
World of Warcraft (any)
Age of Empires (any)
Grand Theft Auto (any)
None of these
9. Have you ever play MySims on either the Wii or Nintendo DS?
I’ve played MySims on the Wii only
I’ve played MySims on the DS only
I’ve MySims on both the Wii and DS
I’ve never played MySims
10. How many hours per week would you say that you spend playing video games on each of the following systems? Do not include decimals, please round your answer to the nearest whole hour.
PC
PlayStation 3 / PS3
Xbox 360
Nintendo Wii
Sony PSP
Nintendo DS / DS Lite
Some other gaming device
Questions 11 & 12 were not asked.
13. Which of the following sources do you use to get Sims information, news, etc.?
Gaming information sites (e.g. 1up, GameSpot, IGN)
Game company sites (e.g. thesims2.com, Nintendo.com, ea.com, PlayStation.com)
Fan created sites (e.g. The Sims Resource, PeggyZone)
Non-gaming news and information sites (e.g. Yahoo! News, CNN, Wired)
Blogs
Online stores (e.g. Amazon.com)
Magazines
Newspapers, including flyers and inserts
Friends, family or colleagues
TV Shows
TV commercials
At stores (e.g. GameStop, Best Buy, etc.)
Radio Ads
Billboards or outdoor signs
Some other way
14. Are you...
Male
Female
15. Which category best describes your total annual household income in 2007?
Less than $25,000
$25,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or more
Prefer not to answer
16. Please indicate the highest level of education you have completed.
Middle or junior high school
Some high school
High school graduate
Some college/university, but no degree
College/university graduate
Post graduate work
Other
17. Which one of the following best describes the place where you live?
A big city
A suburb of a big city
A small city or town
The country or a rural area
Not sure
Thank you for very much for your time. We appreciate your input!
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