Sims Social get “Live” Status!

EA has recently revealed that The Sims Social, their latest venture on Facebook, has moved from its BETA phase to become fully Live. The game, which appeared only a few weeks ago and was spotlighted at this year’s E3, has garnered substantial attention. Haven’t had an opportunity to try this outstanding title yet? Make your way over to Facebook and give it a whirl!

Here’s the full press release, just for you!

Brace yourself as The Sims™ Social will revolutionize your social gaming experience. EA Play Label, under the scope of Electronic Arts Inc. (NASDAQ:ERTS), marked today as the day that The Sims Social goes live on Facebook. Celebrating its public debut at Gamescom in Germany this week, the game bagged a prestigious accolade – the 2011 Best Browser Game Award. Accessible worldwide in five languages and offering free gameplay, The Sims Social motivates friends and competitors alike to experiment with life on the ultimate social networking platform. Players can now engage with each other in a humorous, mischievous and entertaining manner unlike ever before. Expect an exceptional blend of The Sims’ top-notch gameplay with innovative social game features. Players can create their Sims as they prefer and navigate through every facet of their Sims’ social lives, including building diverse relationships with their genuine Facebook friends.

Lucy Bradshaw, General Manager of the EA Play Label, shared her excitement stating, “The Sims Social combines the authentic life-simulation gaming design exclusive to The Sims franchise with deeply intuitive social-interactive features. With The Sims Social, we offer our fans the tools to unleash their creativity, savor the unpredictability of Sims’ personalities and live out their fantasies, all while enabling them to maintain engagement and fun with their buddies.”

Launched a few weeks back and showcased at E3 earlier this year, this game has been the talk of the town, and believe me, it’s worth the hype! If you haven’t tried it yet, now is your chance — just head over to Facebook!

Digging deeper, The Sims™ Social changes the way you look at your social life. Announced by the EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS), The Sims Social, recognized with the highly coveted 2011 Best Browser Game Award at Gamescom, is now available to audiences across the globe in five languages, absolutely free!

This enticing game allows friends, or rivals, to interact, weave stories, create humor, and inject a dash of mischief into their social network on one of the world’s major social-networking platforms. The best gameplay from the popular videogame franchise, The Sims, is skillfully blended with new, innovative social game features. It allows players to design their Sims as a reflection of their personality while living through every aspect of their Sims’ social relationships, involving their real Facebook friends.

According to Lucy Bradshaw, General Manager of the EA Play Label, “The blend of the authentic life-simulation design unique to The Sims with intriguing interactive social features gives fans tools to tap into their creativity, encounter the unpredictability of Sims’ personalities, and live their dreams, while enabling them to connect, engage, and play with their friends.”

Get ready for an immersive experience with The Sims Social, where life, relationships, and the gaming world unite. This experience is not about just playing, it’s about living with your Sims, scaling their career ladder, and crafting intriguing households with real-world in-game items from partners like Dr Pepper, Dunkin’ Donuts, and Toyota for an enriching experience.

The Sims Social stands as a milestone of collaborative success, merging over 10 years of The Sims triumph with deep social gaming expertise from Playfish. The game gives players the freedom to share their in-game achievements, pranks, and more through news feeds and wall posts on Facebook, allowing for that perfect bragging right.